Screen Printing
Apparel
E-commerce
Graphic Design
Full Rebranding
Social Media
Logo Design
Process Creation
Apparel and Merch
Printed Theory, formerly Tier Level Threads and Stuff, was a screen-printing shop in Broken Arrow, Oklahoma, that faced a major reputation crisis due to poor management and subpar products.
To revive the brand, the new CEO initiated a full rebrand, transforming the business with a fresh, youthful identity. Collaborating with art directors Bethany Kirby and Drew Messina, we created a hand-lettered logo and introduced a playful mascot named Drip, along with additional characters for marketing. The rebrand, paired with a strategic marketing campaign, led to doubled sales within six months and glowing customer reviews, restoring the company’s reputation and securing long-term success.
Crafting the Printed Theory brand was a dynamic and collaborative journey. We kicked off the process by meeting with the key stakeholders, the CEO and owner, to gain insight into their vision, values, and goals for the brand.
Their feedback played a crucial role in shaping the identity, ensuring it resonated with their target audience. Working alongside two other talented designers, Drew Messina and Bethany Kirby, we explored 3 brand concepts that used bold typography, striking layouts, and a playful aesthetic that reflected the brand’s dope approach to print and design.
Through iteration and refinement, we brought Printed Theory to life, blending creativity and strategy into a cohesive and compelling brand identity.
My main source of inspiration for Printed Theory was the mural in their new facilities. The name was already chosen so the owner decided to hire a local mural artist to create a mural using the name using his artistic style before the brand was truly established.
I was a huge fan of the mural so I thought by taking inspiration from the mural and color palette we could create something that showed Printed Theory's unique and bold personality.
High-quality shots that showcase your brand, products, or services. From e-commerce ready to styled shoots, I’ve got you covered.
