Printed Theory

Printed Theory, formerly Tier Level Threads and Stuff, was a screen-printing shop in Broken Arrow, Oklahoma, that faced a major reputation crisis due to poor management and subpar products.

To revive the brand, the new CEO initiated a full rebrand, transforming the business with a fresh, youthful identity. Collaborating with art directors Bethany Kirby and Drew Messina, we created a hand-lettered logo and introduced a playful mascot named Drip, along with additional characters for marketing. The rebrand, paired with a strategic marketing campaign, led to doubled sales within six months and glowing customer reviews, restoring the company’s reputation and securing long-term success.